csl was the first provider of the new 5G network services and wanted to accelerate 5G adoption among businesses and consumers to help drive digital transformation.

Gusto Collective developed a unique AR Lens platform for the brand to engage with its end consumers as well as onboarding its clients for immersive reward experiences. Integrating csl’s own 5G technology into connected experiences and merchandising, fans were invited to step into a series of one-of-a-kind augmented experiences in the Mirrorverse.  Gusto created an AR-powered calender, a set of collectible flash cards that provided engaging content such as trivia, interactions with the band and secret messages.